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How SBP Group Reached 25Mn Users Hits in a Month through Brand Campaigns
Year Jun'22
Tools Google & Facebook
Key Impact Hits: 25 Millions
Summary

SBP Group is one of the leading organizations that has been working in the real estate sector for the last 14 years. It has earned appreciation for providing beautiful residences at premium prices and perfect maintenance services. You can make your dream home a reality by opting for SBP Group, the No.1 housing company in Punjab, India.

We’re the first developer where 8500+ families live happily in the Tricity region and delivered 21 projects in the last 14 years. Now, the group has plans to launch a 360-degree Brand Campaign and target the right audience.

Objective

At the time of designing the strategies, our thought is clear the campaigns should be Cost-Effective and will target the right audience at the right time. Target only those Customers who search for properties online in the Tricity(Mohali, Zirakpur & Derabassi) region, who Interacted with our SBP Group website as well as searching Competitors' property in that region but our advertisements will show only those customers who live in the Punjab, Himachal, Haryana & Jammu region.

Challenges

Increase Impact, Awareness, and Conversions among homebuyers searching for real estate resources online

Solution

Use Google & Facebook Sponsored Content to amplify reach and streamline the targeting process.

  • Custom Intent Audiences
  • In-market Audiences
  • Re-Marketing Audiences
  • Custom Affinity Audiences
  • Reach & Awareness Campaigns

(And, Re-Engage 20% of customers to follow us on Social Media. It helps to capture an Authentic Audience on a Monthly basis). This process will continue till all the Audiences not converted to Social Media handles.

Results

With Brand Awareness Campaigns, SBP Group saw a 100% increase in traffic and a 51% increase in leads generated.

  • Total Reach: 2.76 Crores
  • Clicks: 17.5 Lacs
  • Frequency Rate: 6.01%

Refer to the below Stats